Trek Factory Racing chooses Today’s Plan for training, coaching and analytics

Canberra, Australia – 29 October 2015 — Trek Factory Racing (Trek Factory Racing), a UCI licensed World Tour Cycling Team has selected Australian tech startup, Today’s Plan (Today’s Plan), to provide the team’s training and analytics platform for the 2016 season. The platform will be used by Trek Factory Racing coaches and management to prescribe training to team riders, and analyse their performance data. The system will also provide a  communications platform for the globally distributed  staff and riders.

Today’s Plan incorporates years of cycling training knowledge into a simple, easy-to-use platform that has been developed using the latest cloud-based technologies. The company began offering its comprehensive training system for cyclists in late 2014 and have continued to expand their coaching and analytical tools throughout 2015. Today’s Plan has become an indispensable tool to thousands of coaches and cyclists that use it on a daily basis.

“Performance forms the basis of a winning team, and more often than not a detailed data analysis makes the difference to being ready to win,” said Luca Guercilena, General Manager of Trek Factory Racing. “I think the partnership with Today’s Plan will move the team up to the next step; this new system will help our coaches better assist our riders and they will feel its benefit immediately. With Today’s Plan on board and I’m sure Trek Factory Racing will have a fantastic 2016.”

Today’s Plan has been working with Trek Factory Racing to tailor specific elements of the platform to the team’s requirements, and will continue to work closely with the team throughout 2016. The roll-out to staff and riders has commenced and will accelerate at the  team’s training camp in early December approaches.

Accessed via the web and mobile apps, Today’s Plan software integrates with nearly every device cyclists use. This includes power meters, heart rate monitors and indoor trainers from market leaders such as Garmin, Wahoo Fitness, CycleOps, SRM and many others.

The partnership with Trek Factory Racing is a significant endorsement for the agile Australian startup who is based in the cycling capital of Australia, Canberra. The innovation and intelligence built into the Today’s Plan platform is the result of extensive software development by its founders, combined with detailed input from experienced sports scientists, coaches and large number of riders and racers. Today’s Plan provides the same level of training programming for recreational and club-level cyclists as for professional teams. Today’s Plan offers a scientifically based, tailored training system to suit the goals, type of riding and lifestyle of any cyclist.

About Today’s Plan

Today’s Plan is an advanced training and analytics platform for coaches and athletes. It was formed with the vision of making the same high quality sports science, analytical tools and sensor technologies that are used by leading teams available to the everyday cyclists and their coach.Important to coaches and riders is the efficiency the platform provides in managing data including multi-rider analysis, coach-to-athlete communication, connected device management, and extensive online support tools for all levels of riders.

Details on the founders/shareholders can be found online.


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Matt Overington
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USA & Canada

Mark Riedy
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